defoai.

Growomat · About

Somebody should be able to say where the money went.

Businesses spending real money on ads mostly cannot answer that question, and the tools built to help them answer it are either priced for a media department or built to keep the answer to themselves. Growomat exists for that gap.

Built by DefoAI UG (haftungsbeschränkt) in Berlin, under European privacy law.

The problem

Three frictions. Two got worse.

Latency

Fifty edits is an hour.

Native consoles cost seconds per interaction. There is no flow state at three-second page loads, so the work that would actually improve an account never gets done.

Fragmentation

Four consoles, not one.

Google, Microsoft, Reddit and Meta, plus the docs, the sheets and whatever writes the posts. The strategy gets retyped at every boundary, and drifts a little each time.

Trust

The budget goes in. The reasoning does not come out.

The platforms’ own automation takes the spend and hides the mechanism. Worse, it is only as good as the conversion signal it is fed, and almost nobody feeds it a true one, because building that plumbing is the hard part nobody wants to own.

The claim

You can see inside, and it cannot run away with your money.

The instructions behind every draft are visible and editable. Guardrails are enforced in code rather than promised in a policy. Every change is logged, and every change can be undone. This is the whole argument, and it is checkable on day one.

It is worth being precise about why that is the claim we lead with. It is provable on day one, by anyone, without a single customer to point at. Every other thing a young company might say here would need someone else to vouch for it. Nothing goes live until you say so.

How it gets built

Four things we hold to.

Simple

The complex part is ours, not yours.

Match types, capability limits, character counts, platform quirks. All of it is real, and none of it should be your problem to memorise.

Legible

No manual should be necessary.

If a screen needs explaining, the screen is wrong. Empty states teach rather than scold, and every number on a report can be traced to where it came from.

For the small operator

Built for the person without a media team.

The tools that do this properly were priced for companies with a department. This one is priced for the person doing it between releases.

In your hands

The pilot is you.

Drafts are proposed and you approve them. Limits are compiled in rather than promised. When it acts on its own, it does so because you asked it to, inside a cap you set.

The company

DefoAI UG, Berlin.

Growomat is one of DefoAI's products. The other is Callomat, an agent that makes phone calls for people. Both are built by the same company, in the same city, to the same standard: the work gets finished, and the result lands with a person who can check it.

Growomat runs Google Ads, Microsoft Advertising, Reddit Ads and Meta Ads, and its interface is fully localized in English, German and French.

Get started

Judge it on a month of reports.

Connect what you already run, read only. No card, and nothing moves while you are deciding.

Start free