product foundry · discovery · announcements
Introducing Product Foundry
Product Foundry is DefoAI's new product for product teams, with a person in the loop at every step. Its first product, Discovery, is open to any team today.
Meet Product Foundry. Built by DefoAI for product teams, it eases each step of product development with AI and a person in the loop. Its first product, Discovery, helps you learn what customers need before you build. Open to any team today at product-foundry.app, free for up to 5 members per team.
Why we built it
We have worked in product teams ourselves, and we know what discovery looks like when it is spread across too many tools and too many heads: interviews organised over email and spreadsheets, notes that fade once the person who ran the session moves on, synthesis that is slow and hard to repeat, and a roadmap nobody can trace back to what customers actually said. Discovery is our answer to that.
What Discovery does
Discovery walks a team through product discovery one step at a time, so you learn what customers need before you build. Four steps, from a question to a plan.
- Set a goal. A goal is the question your team wants answered, such as “How do new teams reach their first result faster?”, together with what you believe today.
- Add interviews and product data. Write up what customers tell you. After each interview you note your own takeaways first, in your own words. Then add the numbers that show what customers do: type a few values, or upload a CSV or Excel file from your analytics tool.
- Ask the agent. It reads your interviews and your data, answers with the evidence for each point, and tells you when a belief is not supported. Every answer names the interview or the data set behind it.
- Plan on the roadmap. Put the opportunities you find on a roadmap, month by month. The evidence stays attached for everyone to see.
An assistant sits on every screen of the app. It knows the page you are on and the stage your team is at, and it can propose changes to goals, interviews, insights and opportunities. Nothing is written until you approve the proposal, all of it or none of it, and you can undo it.
Teams work in one organisation, with roles for who may change what, and an admin invites colleagues by email address. You join with Google or with an email address and a password. No card is asked for.
Where your data lives
A team’s workspace is stored in Cloudflare’s EU jurisdiction. When you ask the agent, your question and the parts of your workspace it reads go to Eden AI, in France, and on to the model’s provider to write the answer. The Ask the agent page names that provider before you ask. The legal pages at product-foundry.app say the rest, and Product Foundry is operated by DefoAI UG (haftungsbeschränkt) in Berlin, like everything we make.
Notes on building products
Product Foundry also writes. Its blog at product-foundry.app/blog carries notes on product strategy, moving from delivery to outcomes, decision making, and how product teams can work well with AI. If you lead or work in a product team, start there.
What comes next
Discovery is at the start of its life, and the teams using it now are shaping it. Product Foundry is already talking to customers about the next problems in product development, and it builds only what the evidence supports. Each new product will appear on its site, with its price, when it is ready to try.
Try Discovery with your team at product-foundry.app. If you would like advice first, or you have a specific use case, write to [email protected]. A person reads every email.